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Sunday, October 11, 2026
Elite Observer

Wolff Set to Divest Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to record-breaking achievements in F1

Toto Wolff is in final negotiations to offload part of his ownership stake in the Mercedes Formula 1 team.

This transaction estimates Mercedes at £4.6 billion – an unprecedented figure for a Formula 1 squad – after McLaren were valued at £3.5 billion in an adjustment to corporate structure last September.

Wolff, who holds a 33% stake of the Mercedes F1 operation, plans to divest a shareholding approximately 5%.

The 53-year-old will remain as team boss and chief executive officer should the deal proceed.

Shareholder Structure

The other shareholders in Mercedes F1 are Mercedes and chemicals giant Ineos, who each also own a third of the company.

A Mercedes spokesperson stated: "We are providing no comment on this. The management structure of the team stays unaltered, and each shareholder are dedicated to continued achievements of the brand in F1."

Valuation Increase

The deal would represent a significant increase in value of Mercedes F1 since Ineos bought its stake for £208 million in 2022.

The rise demonstrates the expansion in valuations of Formula 1 outfits in the past few years due to the growing popularity of Formula 1 globally.

This trend was evident with the box-office performance of the Formula 1 film featuring Hollywood star Brad Pitt, which debuted in summer 2023 and earned more than $630 million (£458 million) at cinemas worldwide.

It is Pitt's most successful movie and the highest-earning sports film to date.

Present Performance

The Mercedes team are runner-up in the team standings, trailing McLaren, with three races left in the current championship.

Mercedes' primary racer George Russell has won 2 of the 21 races so far and is fourth in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a unprecedented eight consecutive constructors' championships and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

By

Julie Mitchell

Maya Chen is a tech journalist and innovation strategist with over a decade of experience covering digital transformation and startup ecosystems.

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